Ajax names Edwin van der Sar top marketer

Dutch club Ajax has named former Manchester United and Netherlands goalkeeper Edwin van der Sar as its marketing director.

Former Manchester United goalkeeper joins Dutch club’s board as marketing director.

Van der Sar, who began his playing career with Ajax, returns to oversee all marketing activity for the Amsterdam-based team.

Hans Weijers, chief executive for Ajax, says: “Van der Sar had a fantastic career and also has natural leadership and therefore the potential to be our managing director in the future.”

Van der Sar, now 42 retired in 2011 after spending six years at Manchester United where he won the Champions League and four Premier League titles. He also played for Juventus and Fulham.

The retired goalkeeper joins fellow former Premier League players Marc Overmars who is Ajax’s director of football, and Dennis Bergkamp who is part of the club’s coaching set-up.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here