Nintendo appoints marketer to lead UK

Nintendo has appointed former GlaxoSmithKline marketer Simon Kemp to lead its UK division at a pivotal moment for the gaming company.

Wii U

Kemp joins Nintendo just days before the 30 November launch date of its Wii U console. The brand launched its first marketing activity for the console earlier this month.

The launch will be key to turning around Nintendo’s recent fortunes. Last month the company scaled back its annual profit forecast by almost 50 per cent due to growing competition in the gaming market from tablets and smartphones.

As general manager, Kemp directly replaces David Yarnton who left the company after almost 10 years in the role earlier this year.

All senior UK staff, including marketing and PR director Shelly Pearce, will report directly to Kemp. As well as steering the Wii U release in the UK, the team will also be responsible for continuing the sales momentum of the 3DS and 3DS XL handheld consoles in the region.

Prior to joining Nintendo, Kemp was responsible for developing the business plan and commercial integration of GSK’s £162m acquisition of the Maxinutrition business. At GSK he also previously held the roles of vice president of marketing and innovation and marketing director of Lucozade.

Kemp also held several marketing and brand manager level roles at Unilever from the early 90s until 2002.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here