Brands looking to target families with their advertising have been warned to steer clear of “stereotypes” and “clichés” that do not depict modern family life or risk alienating their audience.
Female executives are paid less than men according to the Chartered Management Institute’s study released last week, and these findings are echoed in a new report into the market research sector.
Steve Newiss, chief commercial officer, Burton’s Biscuits Food needs to adapt to what is working in the local market and why. A multinational could take a more hardline approach, saying “this is our brand proposition and we will spend to bring the consumer to it”. But companies like ours are more flexible. We need local […]
Hotel group Dusit International’s group director of development Rustom Vickers talks about their city-by-city approach.
A city-based expansion strategy need not be restricted to international markets. Mobile phone network EE, which owns the Orange and T-Mobile brands, has opted to make the most of its first-mover advantage in 4G mobile internet technology by rolling out the service initially to a selection of 11 UK cities.
Nominations are open for the Senior Marketer of the Year category, in association with Adobe, for the Marketing Week Engage Awards 2013.
The creation of a new soft drinks giant named Barr Britvic Soft Drinks is now on course as the boards concerned have recommended a merger of their companies.
Sainsbury’s credits marketing initiatives such as Brand Match and its Live Well for Less brand positioning for boosting sales and profit in the first half of the year.
Retailers are delivering a better experience online than in-store as they combine intelligence gleaned from CRM, social media and personalisation data to improve customer engagement, according to a study.
Sainsbury’s top marketer speaks to Marketing Week about how she hopes the supermarket’s focus on the small moments leading up to Christmas will give it a competitive edge over the festive period.
An ad for car marque Toyota has been banned by the advertising regulator because it could encourage viewers to drive dangerously.
One of the greatest challenges facing creative marketers is the people in your company who pour cold water on your latest great idea. How many fantastic campaigns have never got off the drawing table because of some risk-averse commercial person? Or because of an overly circumspect board?
Marketers face many challenges in using single customer view data. Key experts discuss the issues and their experiences in a Roundtable sponsored by Sas.
Email campaigns need to be more sophisticated than ever to stand out and achieve clicks, with high levels of targeting and segmentation, a strong visual presence and relevant, compelling content.
The growing trend of dual screening – consumers using devices such as laptops and smartphones while watching TV – is providing new opportunities for brands to increase engagement.