Boots accused of dog cruelty
Russell ParsonsBoots has been accused of cruelty to animals after the advertising watchdog received several complaints that a scene showing a child pointing a hair dryer at a dog in its Christmas ad.
Month: November 2012
ITV ad revenue rocked by Olympics
Lara O'ReillyITV’s advertising revenue dropped 6 per cent in its third quarter as advertisers reined in spend during the Olympics and Paralympics, but the broadcaster is still expecting to outperform the TV market across its full year.
Davie should consult marketing 101 to repair BBC
Ruth MortimerFor the first time in its history, the BBC is being run by a marketer. Tim Davie, the acting director general, is not an old-school journalist who has worked his whole career at White City. He is a career marketer from the school of Procter & Gamble and PepsiCo, who has now been asked to step up to the kind of crisis management situation that most brands dread.
RBS expands commitment to Rugby
Seb JosephThe Royal Bank of Scotland (RBS) has signed a five-year sponsorship deal with English Rugby chiefs as the part-nationalised bank steps up its commercial activity in the run to the 2015 Rugby World Cup.
How to create effective NGO partnerships
Rosie BakerMarks & Spencer’s partnership with Oxfam has been voted the “most admired” corporate/NGO partnership by peers, in the annual C&E Advisory barometer.
Blinkbox takes aim at rivals in latest ads
Lara O'ReillyTesco’s film and TV streaming service Blinkbox is to launch its first major marketing campaign this week as it bids to bring “clarity to a confusing and cluttered marketplace”.
Tottenham Hotspur to ramp up web TV offering
Seb JosephTottenham Hotspur is embarking on its biggest ever push for its web TV channel to offer additional content to its growing overseas fan base who cannot get to matches.
Brands placing greater faith in the crowd
Seb JosephFor the likes of Mondelez, Coca-Cola and Heineken, crowdsourcing is no longer just a marketing tool for product development and insight but a chance for brands to empower consumers to shape the future of their brands.
Marketer Davie steps in as BBC director general
Lara O'ReillyFormer marketer Tim Davie has stepped in to the role of BBC director general, following the resignation of George Entwistle over the incorrect child abuse claims made on Newsnight last week.
ActionAid launches first awareness week
Rosie BakerActionAid is launching its first ever child sponsorship awareness week as part of its efforts to encourage more people to get involved with its fundraising programmes.
Sainsbury’s unwraps Christmas ads
Lara O'ReillySainsbury’s is to centre its Christmas ad campaign around the small events and moments that lead up to 25 December, with 14 different ads.
The Marketing Week – 9/11/2012
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Sainsbury’s adds three top marketers
Rosie BakerSainsbury’s has appointed three top marketers to grow its brand, insight and category marketing teams.
Asda must up social media game to quell ‘sexist’ row
Lara O'ReillyAsda has been at the centre of a sexism row this week after viewers of its latest Christmas ad – featuring a mum preparing her family for 25 December while her idle partner looks on or gets it wrong – took to social media and even formally complained to the advertising watchdog that the spot reinforced negative gender stereotypes.
ASA to investigate ‘sexist’ Asda ad
Lara O'ReillyThe advertising regulator is to formally investigate Asda’s Christmas ad, after receiving more than 160 complaints the spot is “sexist” and reinforces negative gender stereotypes.