Asda unveils ‘biggest ever’ Christmas campaign
Seb JosephAsda has put “real family” situations at the heart of its Christmas campaign and not the “the perfect, idealistic and unattainable Christmas” scenarios potrayed by other brands.
Month: November 2012
Xbox partners Amex to offer gamers rewards
Lara O'ReillyMicrosoft Xbox has partnered with American Express to reward gamers with real life gifts and offers for their in-game achievements.
Bacardi hunts for CMO after Lagnado exit
Russell ParsonsBacardi is on the hunt for a new chief marketing officer after it was announced Silvia Lagnado is to step down after two-and-a-half years in the job.
Guinness World Records runs first AR push
Lara O'ReillyGuinness World Records has launched an experiential augmented reality campaign, allowing consumers to “meet” some of its most famous record holders, as it looks to drive Christmas sales of its annual book.
Co-op’s new slogan has potential
Rosie BakerThe Co-operative is doing away with its “Good with food” strapline and replacing it with ‘Here for you for life’. Early feedback posted on Marketing Week and Twitter is mixed. While it’s not an instant hit, it’s a grower and with the right marketing to support it beyond Christmas it will be a success for the brand.
The Telegraph introduces international paywall
Lara O'ReillyThe Telegraph is introducing a paywall model as it looks to better monetise its international audience.
VW to ‘reaffirm’ rock heritage with C4 show
Lara O'ReillyVolkswagen has signed an ad-funded programming deal with Channel 4 to broadcast a music series set in Abbey Road Studios to promote its Beetle car.
Upwardly mobile
Claire FearWith usage growing exponentially and real-time feedback the research industry can’t ignore the opportunities mobile brings, explains Steve von Bevern of Research Now.
Sky’s retention strategy drives revenue uplift
Lara O'ReillyBSkyB says its strategy to focus on retention over acquisition now it has reached the 10 million customer landmark has effectively helped it reduce churn and increase revenue.
Brands play key role in Movember marketing
Rosie BakerBrand partnerships are playing a larger role than ever in raising awareness of anti-cancer initiative Movember, which launches today (1 November).
Unilever ‘social experiment’ to shape marketing
Rosie BakerUnilever is launching what it calls a “live social experiment” to better understand consumer attitudes to sustainable living and improve its behaviour change marketing efforts.
Age UK forges first partnerships with retailers
Rosie BakerAge UK is partnering with high street retailers for the first time as part of its annual winter campaign Spread the Warmth.
Co-op introduces new strapline in Xmas ad
Rosie BakerThe Co-operative Group is introducing a new brand strapline in its Christmas advertising campaign.
Spotify rapped over Lily Allen ‘F*** You’ ad
Lara O'ReillyAn ad from Spotify drawing users’ attention to Lily Allen’s “Fuck You” track has been banned by the advertising regulator for its likelihood to cause “serious offence”.
Regulators need to ensure brand texts can enjoy 20 more years
Russell ParsonsTwenty years ago this week the very first text message was sent. Over the last two decades, brands with a keen a eye on pervasive communication trends have taken to the humble SMS message with vigour.