It’s clear that own-label is growing in popularity and putting pressure on manufacturers. However it was interesting to read that it isn’t necessarily own-label’s lower price point that drives sales.
The marketing industry has welcomed the conclusion of an influential group of MPs that proposed European-wide data protection laws are “too prescriptive”.
Tesco has launched the first phase of its Christmas marketing activity with a TV ad to support its Clubcard Voucher Exchange.
Nintendo has launched the first ad campaign for its forthcoming Wii U console, positioning the gaming system at children and families – much like its predecessor.
Asda plans to overhaul its smartphone apps and launch several other mobile initiatives as part of its efforts to grow its multi-channel business.
So, everyone is agreed. The industry, Government and MPs (on the Justice Select Committee anyway) have all pretty much concluded the proposed revision of European Union data laws would trigger apocalyptic repercussions for UK PLC.
Retailers are moving away from advertising focusing purely on price and product this Christmas and opting for high impact campaigns to convey the emotion of the festive season as they look to lift the spirits of customers tired of austerity messages.
Debenhams evokes the emotion of going home for Christmas in its first festive TV ad for six years.
Marks & Spencer credits better alignment between marketing and buying operations with its improved performance in womenswear in the second quarter and signals future emphasis on mobile.
AB Inbev says it is “disappointed” with Paramount Pictures for the way the Budwesier brand is portrayed in the latest Denzel Washington movie Flight because the drink is featured in scenes depicting alcohol misuse.
Molson Coors will invest heavily in product innovation in an attempt to “premiumise” its portfolio after admitting it is too focused on mainstream brands such as Carling and Coors Light.
John Lewis has unveiled its hotly anticipated Christmas TV ad campaign featuring a snowman love story to demonstrate going the extra mile to find the perfect gift this year.
Louis Vuitton is moving into television advertising for the first time with an ad featuring model Arizona Muse as the the French fashion house looks to broaden its audience.
In his acceptance speech in the early hours of Wednesday morning, President Obama offered hope to anyone – “black or white or Hispanic or Asian or Native American or young or old or rich or poor, abled, disabled, gay or straight” – that they can succeed if “willing to try”.
Perception of the BBC brand has plummeted following the scandals that have rocked the broadcaster in recent months.