Nokia promotes brand marketer Johnson
Lara O'ReillyNokia has elevated the role of its head of brand and campaigns Adam Johnson to become head of consumer marketing for the UK division of the Finnish mobile company.
Month: November 2012
Don’t leave your mobile site to the IT guys
Lara O'ReillyLast month the IAB published research which found that just 37 per cent of the UK’s 100 biggest advertisers have mobile optimised sites, despite predictions that the majority of search clicks next year will come from mobile. The news hopefully kickstarted the offending brands into addressing the issue, but marketers should ensure the look and feel of their mobile sites isn’t dictated by the bods in the IT department.
John Lewis prepares in-store Christmas campaign
Rosie BakerJohn Lewis is preparing a major in-store marketing campaign this weekend to “kick start” Christmas shopping.
Emirates pens £150m sponsorship deal with Arsenal
Russell ParsonsEmirates has confirmed it has signed a £150m five-year extension of its sponsorship of Premier League side Arsenal.
Coca-Cola enters F1 with Lotus tie-up
Seb JosephCoca-Cola is to enter Formula One through a multi-year sponsorship deal of the Lotus Team as the brand looks to raise the global profile of its energy drink Burn.
SodaStream forced to pull ‘denigrating’ ad
Russell ParsonsSodaStream was forced to pull a television advertisement hours before it was scheduled to break after the body that clears spots for air slammed it as “denigrating” to the soft drinks market.
Standard Life to cut marketing jobs
Russell ParsonsStandard Life is to cut several marketing roles as part of a company-wide restructure that will see 139 jobs go across the insurance and investment business.
Tango extends into shower gels
Lara O'ReillyTango, the Britvic-owned fizzy drink, is to extend the brand into a range of shower gels that will be targeted at supermarkets.
BBC appoints Tony Hall as director general
Lara O'ReillyThe BBC has appointed Tony Hall, currently the Royal Opera House CEO and former BBC director of news, as its director general.
‘Stop crying about the economy’
Rosie BakerSir Philip Green, CEO of fashion empire Arcadia has told retailers they should stop “crying” about the poor state of the economy and get on with it. Hear hear.
Duke of Edinburgh Award in global rebrand
Rosie BakerThe Duke of Edinburgh Award, the youth volunteering organisation, is overhauling its brand by introducing its first consistent global brand strategy.
Ladbrokes looks to tech to woo new customers
Lara O'ReillyLadbrokes is to explore using new technologies such as tablet apps and NFC as it looks to encourage younger customers into its business.
Heinz launches Facebook gaming app
Seb JosephHeinz is launching a Facebook gaming app to boost customer engagement and attract new fans to its Heinz Beanz brand.
Facebook puts public face to privacy
Lara O'ReillyFacebook is looking to make its data use policy more accessible to users by offering them the opportunity to help contribute to the way its future privacy settings will look and to put questions directly to its chief privacy officer as it looks to quell concern about the way it stores and uses their data.
Euro basketball comp readies UK expansion
Seb JosephThe Euroleague, the premier basketball competition in Europe, is readying a major expansion drive to the UK as it looks to raise the profile of the sport.