Updates on the van’s journey, which includes iconic London locations, are being posted on Burberry social media platforms including Instagram and Twitter.

Events will also take place around each of its five London stores on Thursday (13 December) offering personal shopping for Christmas gifts and in-store champaign and canapé receptions.

It is also hosting a Burberry pop-up in Harrods and opening its first standalone beauty store alongside its Regent street store. This will be the first in Europe to offer the whole Burberry beauty range.

Specialist Burberry Beauty advisors offer personalised consultations in-store or by phone and the store uses digital screens and iPads to showcase branded content.

The activity is part of Burberry’s gold-themed Christmas campaign which went live online last month.