The campaign will see “Rock and Roll Football”, fronted by ex-Arsenal and England star Ian Wright, promoted across Sports Revolution’s network of screens across 16 Premier League venues encouraging users to tweet directly to its presenter using the hashtag “#tellwrighty”.
The campaign marks the first time a brand has used the outdoor marketing company’s‘Stadium Social’ technology. It sees “jumbo” interactive screens placed in the concourses of football stadia across the country.
Meanwhile, Absolute Radio presenters Ian Wright, Russ Williams and Jim Proudfoot, will promote the Twitter link, encouraging fans to tweet their views while on air.
Laura Tannenbaum, Absolute Radio brand marketing manager, says: “We have a track record of finding exciting new ways to connect with our listeners and where better to engage football fans with our football show than directly in the grounds themselves.”
The deal between Absolute Radio and Sports Revolution will also see sites from the latter’s digital publishing arm Snack Media, such as FootballFancast.com, advertised on air during “Rock and Roll Football’s” commercial spots.
Sarah Groarke, a Snack Media spokeswoman, describes the pairing as “a new way for fans to voice their views” and a way for brands to become “closer to those conversations.”
Earlier this week smartphone manufacturer HTC announced that it was to become an official partner of the UEFA Champion’s League claiming it intended to deliver experiences to football fans through creative content on their mobiles in a bid to tap into the tournament’s 1.1 billion-strong audience.