launches anti-drink driving push has launched an online video campaign, featuring secret camera footage capturing whether people would help a “drunk” actor into his car, to highlight the public’s “apathy” towards the issue and boost awareness of its brand ahead of the busy new year insurance renewal period.

More than 50 people were approached by the actor, who stumbled and slurred his words as he struggled to open his car door, with more than two thirds (42) helping him get into his vehicle. A number of others chose to ignore the man.

Just eight people refused to help and informed the driver he should not be driving – with one even retaining the man’s key and calling the police.

Sharon Flaherty,’s head of content and PR, says: “Our video highlights just how many people are willing to permit drink driving, or turn a blind eye to it. The video is a hopefully shocking way to remind people that drink driving kills and that in many cases, it can be stopped. By preventing friends and family from driving under the influence of alcohol, you could save a life.”

Drink driving remains the biggest killer on the UK’s roads, with one in seven road deaths resulting from crashes where the driver was over the limit, according to road safety charity Brake.

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