Brands salute Wiggins on BBC SPOTY win

Fred Perry and Wiggle are the first brands to congratulate Olympic gold medallist and Tour de France Bradley Wiggins after the cycling champion was crowned BBC Sports Personality of the Year last night (17 December)

WigginsBBC
Tour de France and Olympic cycling hero congratulated by sponsors after being named BBC Sports Personality of the Year.

The athlete topped the prestigious poll, voted for by members of the British public, ahead of London 2012 heptathlete gold medallist Jessica Ennis and US Open and Olympic champion Andy Murray. The BBC reported that over 1.6 million votes were taken during the show, with Wiggins taking 30.25 per cent of the votes polled.

Fred Perry, which signed a six-season deal with Wiggins earlier this year, ran the message “Congratulations to Bradley Wiggins on winning the BBC Sports Personality of the Year” on its website. The message was also posted on both its Facebook and Twitter profiles.

Cycling retailer Wiggle.com ran a similar message across all its online channels. The business, which is the official retailer for Wiggins’ Team Sky, posted: “Congratulations on winning SPOTY! From the UKs number #1 bike shop.”

The award caps off a remarkable year for the 32-year old, which saw him become the first Briton to win the Tour de France and then clinch gold in the time trial at London 2012 just days later. He becomes the third cyclist in four years to win the award, following Sir Chris Hoy in 2008 and Mark Cavendish in 2011.

Sponsorship experts have predicted that Wiggins’ new found status as one of Britain’s most high-profile athletes could see the Londoner accrue £20m over the next five years.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here