EBay withdraws in-app ads

EBay will withdraw the ability for brands to advertise inside its mobile apps next year, after concluding the user experience and revenue stream are “not worth it”.

eBay new logo

The commerce site began to display ads inside its iPhone app as an experiment earlier this year but has now concluded the exercise was “not worth it”.

Devin Wenig, eBay’s president of global marketplaces told The Wall Street Journal’s All Things D, that its in-app ads were “distracting” and cluttered up users’ screens.

He added: “We aren’t happy with the user experience and we don’t need the money”.

EBay has long been an advocate of mobile. This year it predicts the 100 million users who have downloaded its apps are expected to spend more than $10bn (£6.2bn) with the site this year.
Its in-app advertising u-turn may be some concern to the mobile industry, however, as it suggests the format is not attractive to big media owners. EBay’s move could potentially spark further ad boycotts from other big brand app developers.

Last month Microsoft set out its vision to “reinvent” the standard for mobile advertising, with the launch of its Windows 8 operating system. It is bidding to make digital advertising more relevant and less intrusive to consumers by taking on a “co-creation” approach with brand and agencies.

In the UK, mobile advertising accounted for just 7 per cent of total digital ad spend in the first half of this year, according to the IAB and PwC’s advertising expenditure report.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here