Retailers make final push for Christmas sales

Retailers are making a final push for sales ahead of the final weekend before Christmas, as more than a third of consumers are expected to shop on Christmas Eve.

highstreet

Nearly 17.2 million people, 36 per cent of UK adults, have left their shopping until Christmas Eve, according to a recent survey by Sainsbury’s Bank.

Shoppers are expected to spend almost £55m per hour, totalling £1.3bn on Christmas Eve – more than the £1bn spent on the same day last year.

Marks & Spencer and John Lewis are gearing up to start their sales on Christmas eve while Debenhams will launch what it claims is its biggest ever sale on Boxing Day (26 December) offering £180m worth of savings.

John Lewis will run TV and print ads to promote its clearance sales.

Marks & Spencer and Sainsbury’s are also extending opening times, with M&S opening at midnight on Christmas Eve to catch last minute shoppers. LINK

As retailers face the busiest shopping weekend of the year, it has emerged that consumer confidence slumped in the run up to Christmas as households continue to feel the pressure of the downturn.

According to the latest consumer confidence index from GfK, UK households are more downbeat about their financial situation than in November and many do not expect it to improve next year.

Asda’s latest income tracker revealed earlier this week that UK families have £50 less to spend at Christmas than they had two years ago.

Separately, John Lewis is running its 90-second snowman Christmas ad in full during the broadcast of The Snowman and the Snowdog on Channel 4 on Christmas Eve. The full ad has not aired since the start of the campaign in November. Th ad has been viewed 2.8 million times on YouTube.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here