Barclays has promised to demonstrate a “relentless focus on customers” in future marketing initiatives for its retail business as it looks to regain some of the trust in its brand lost following the LIBOR rate-rigging scandal.
The editors of almost every major UK national newspaper have agreed to implement Lord Justice Leveson’s recommendations for a new press regulator – except the proposals calling for the statutory underpinning of the new watchdog.
Brands shifting advertising budgets to channels such as social media and direct marketing that generate short-term lift at the expense of “mass reach” mediums like television risk harming long-term profits, according to a report.
With marketers under pressure to prove return on investment on campaigns more than ever, research is often called upon to bolster ideas. While brand heads may want the results quickly, there is a balance between something fast and something accurate that will influence strategy.
Charities such as Prostate Cancer UK, Save the Children and Cancer Research UK are seeking to engage consumers with campaigns that aim to entertain as well as raise awareness and funds.
Tesco is preparing a major brand campaign in the new year as it looks to regain affection for the brand amid continued falling sales, news that comes as it is announced CMO Tim Mason is to leave after 30 years at the chain.
Marketers have been warned not to treat students as a ‘homogenous group’ and to instead consider them as several distinct audiences by UK admissions service UCAS.
American Apparel has incurred the wrath of the advertising watchdog again after separate ads were banned for featuring “overtly sexual” images of models that appeared to be under 16 and using “unnecessarily sexual and inappropriate” imagery.
As marketing and brand managers, all of us recognise that at the end of every product lifecycle comes “obsolescence”, in just the same way as death is at the end of the road for us (unless, I guess, you are a character from Twilight).
I feel compelled to respond to Gyro MD Nick Jefferson’s letter (MW 22 November) in which he claims that “people don’t divide B2B and B2C, so why should we?”
‘It truly is a new era at Microsoft,’ chief executive Steve Ballmer recently claimed in his annual letter to shareholders.
While Chinese companies are showing continued interest in the West, PepsiCo is looking east for inspiration. Last month it opened a new research and development centre in Shanghai. The facility is described as “a hub of new product, packaging and equipment innovation for PepsiCo’s businesses throughout Asia” and a means of improving R&D processes across the food and drinks group.
Between July and September 2012, China recorded economic growth of 7.4 per cent: the lowest since the first quarter of 2009 when the global financial crisis was at its peak. It was also the seventh consecutive quarter that growth fell in the country.
Ryan Young, Marketing manager for Great Wall, talks about expanding the Chinese car brand into the UK.
The death of the chief marketing officer? I don’t like the sound of that. But the CMO role is ready for burial, claims academic Dominique Turpin, Nestlé professor and president of the International Institute of Management Development in Lausanne, Switzerland.