Marketing terms that will reach the boardroom in 2013: Part IV
Michael BarnettKnow you searchandising from your calm technology? Make sure you do with our latest instalment of need-to-know buzzwords…
Month: December 2012
Death of the CMO?
Jo RobertsAre CMOs about to be kicked out of the boardroom? That’s what one academic is predicting, but unsurprisingly top marketers disagree.
How to start your own business
Nicola SmithWhen Claire Harper decided to leave corporate life and start her own business – IndiaCoco – she had just her idea and a little brand-book selling to turn it into a success.
Brands look to a silver-lined future
David BurrowsThe over-55s are becoming a tech savvy force with money to spend, so it is a wise move to adapt marketing strategies to make the most of the rising opportunities.
2013: a year of opportunity for CMOs
Morag Cuddeford-JonesMarketing Week asks a group of chief marketing officers what trends they see approaching in the year ahead and how they expect their roles to evolve
New technology popping up in all sorts of places
Matthew ValentinePoint-of-purchase displays are moving with the times and heading outside the store environment to stake their claim to a piece of the wider world
Chinese brands take off in the West
Jonathan BaconAs eastern brands seek to carve out a niche in western markets, Marketing Week asks what companies in the West can learn from China’s rising dragons.
Blockbuster ads in a digital age
Mindi ChahalCinema advertising is seeing a resurgence a digital media gives brands greater opportunities to target audiences.
Creating the ideal environment for innovative ideas to thrive
Syl SallerI railed – politely for an American – in my last column against the evils of too much innovation process, an over-reliance on research, and a reluctance to experiment. So if that’s the list of traits to avoid, what should companies seeking to foster brilliant innovation focus on? Top of my list is developing talent […]
ASA to investigate Boots Christmas ad
Seb JosephThe advertising watchdog is to formally investigate Boots’ Christmas ad following accusations of animal cruelty.
Consumers still nervous about data sharing
Josie AllchinConsumer confidence in sharing personal information has improved this year, but brands still have work to do if they are to convince customers their data is safe. Those are the findings of the latest Data Tracker research from fast.MAP, which shows that while there has been a rise in the proportion of people willing to submit personal data during online purchases this year, there is still plenty of nervousness about what brands are doing with those details.
Ebay outlines a multichannel future
Josie AllchinVideo: eBay Q&A
Topshop unveils Kate Bosworth Christmas ad
Seb JosephTopshop has launched its first ever Christmas advertising campaign fronted by Hollywood actress Kate Bosworth in which she sings festive staple Winter Wonderland.
‘Brands must focus sustainability on short term’
Rosie BakerBrands should treat sustainability like any other business area and focus initiatives on the short term financial gain to make sure they continue to get backing from business leaders, according to research.
Odeon to overhaul customer experience
Seb JosephOdeon is overhauling its service offering across the UK and Ireland as it looks to position the brand as a market leader in customer experience.