Month: December 2012

Lara O'Reilly

Contactless payments stalled by ‘speed’

Lara O'Reilly

ICM Research issued a damning report into contactless technology this week, which suggested a lack of marketing support from retailers is stifling uptake of the wave and pay method. This comes in spite of consumers’ high level of awareness in contactless payments. Shoppers haven’t been told why they should use it, so they simply don’t bother.

SouthernComfort304

2012: Campaigns of the year

Josie Allchin

Red Bull, Channel 4 and Adidas are among our pick of the 10 standout campaigns of 2012, from viral video to more traditional TV ad campaigns via the Olympics, Paralympics and space.

Confused.com

Confused.com launches anti-drink driving push

Lara O'Reilly

Confused.com has launched an online video campaign, featuring secret camera footage capturing whether people would help a “drunk” actor into his car, to highlight the public’s “apathy” towards the issue and boost awareness of its brand ahead of the busy new year insurance renewal period.

google verify 304

Google moves to combat accidental clicks

Ronan Shields

Google is moving to improve campaign reporting on smartphones for both brands and publishers with the introduction of an ad verification tool that aims to prevent accidental accidental clicks on mobile ads.

Rosie

We are a nation of high tech shoppers

Rosie Baker

We, the UK that is, are the most prolific online shoppers in the world, according to a new survey by Ofcom. That’s why it’s such a shame not all our retailers’ mobile strategies are up to scratch.