Brands pinning hopes on The Hobbit
Branwell JohnsonBrands incuding Ford and Twentieth Century Fox will be advertising alongside the eagerly-anticipated cinema release The Hobbit: An Unexpected Journey.
Month: December 2012
YouGov’s Rance joins Marketing Week partner Quadrangle
Ruth MortimerQuadrangle snaps up YouGov’s UK managing director to lead a new push into research technology and analytics.
2012: The year in digital
Josie Allchin2012 was another supersonic year for digital in terms of innovation and the growth of online and mobile as formidable marketing channels. Marketing Week picks out the key developments of the last 12 months.
Virgin Atlantic focuses on customers with new role
Branwell JohnsonVirgin Atlantic has created the role of customer service director and recruited former Eurostar executive Reuben Arnold.
Ann Summers ‘sexy’ ad faces censure
Rosie BakerAnn Summers facing a potential investigation by the Advertising Standards Authority (ASA) after claims that its latest TV ad is “too sexual”.
Pizza Hut outlines digital intent
Seb JosephPizza Hut is pulling away from TV and preparing a major digital and CRM drive next year in a bid to increase its share of the pizza delivery and restaurant market as part of a £20m investment.
Microsoft bids to work closer with brands
Lara O'ReillyMicrosoft Advertising has appointed former TalkSport and Emap creative Duncan Stafford to the new position of creative lead as it looks to improve how it works with brands to develop more effective campaigns on its platform.
Physical and digital work best together
Josie AllchinIntegration has almost become a cliché in the world of direct marketing. At some point, a decade or so ago, direct marketers concluded the world had moved on so far that being DM alone was not enough. Hence the integrated agency serving the integrated needs of clients was born.
Pizza Hut preps ‘major’ marketing push
Seb JosephPizza Hut is to ramp up marketing spend in the new year as part of a wider £20m expansion plan in response to increased competition from rival home delivery services such as Domino’s Pizza.
DreamWorks appoints global brand chief
Lara O'ReillyDreamWorks Animation has appointed retail veteran Michael Francis to the newly created role of chief global brand officer as it looks to improve the long term performance of its franchises such as Shrek and Kung Fu Panda.
2012: The year in retail
Josie Allchin2012 was the year multichannel really went mainstream and stopped being ‘nice to have’. Rather than retailers with comprehensive multichannel platforms being trailblazers, those without are now starting to look like laggards.
Cosmos Holidays targets younger market
Branwell JohnsonCosmos Holidays is launching a post-Christmas campaign to help rebuild brand awareness and boost its appeal to more youthful customers.
Pepsi signs Beyonce as global brand ambassador
Lara O'ReillyPepsi has announced Beyonce as its global brand ambassador, a partnership it says will demonstrate the way the drinks brand is “pioneering” a new way for brands to engage with music artists.
Very.co.uk trials digital windows for mobile push
Rosie BakerOnline retailer Very.co.uk is trialling a digital initiative that uses high street shop windows to draw shoppers on to its mobile website through NFC and QR codes.
Eharmony’s top marketer departs
Lara O'ReillyEharmony’s top marketer Ottokar Rosenberger has left the dating site, just months after moving from the role of UK country manager to become vice president of international.