HMV’s Twitter crisis that saw employees take to the official account to post unauthorised details of job cuts offers an interesting lesson in corporate communications for businesses with consumer facing brands.
Branded content is nothing new, but it is evolving and it’s the evolution that is making it interesting. Sainsbury’s ‘What’s Cooking?’ TV show on Channel 4 is just one example of the kind of sophisticated branded content marketers should be aiming for.
The Advertising Association claims advertising contributes £100bn annually to the UK economy and will help drive the economic recovery.
Also in this story Rebuilding Britain: Could we advertise ourselves out of recession? (Cover story) Rt Hon Maria Miller MP Secretary of State for Culture, Media and Sport The UK’s advertising industry is among the best in the world. And in today’s economic global race, it has a huge role to play in boosting the […]
Perhaps it’s surprising that EE and O2 have only recently announced new ‘big data’ insight services as a way to monetise their mobile network data. Having seen a presentation from one of them at a conference last year, illustrating the potential power that lies within its data, I know that the service will be of […]