Month: January 2013

Viewpoints: Could we advertise ourselves out of recession?

Also in this story Rebuilding Britain: Could we advertise ourselves out of recession? (Cover story) Rt Hon Maria Miller MP Secretary of State for Culture, Media and Sport The UK’s advertising industry is among the best in the world. And in today’s economic global race, it has a huge role to play in boosting the […]

Could EU stop EE and O2 in their tracks?…

Perhaps it’s surprising that EE and O2 have only recently announced new ‘big data’ insight services as a way to monetise their mobile network data. Having seen a presentation from one of them at a conference last year, illustrating the potential power that lies within its data, I know that the service will be of […]

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