HMV’s Twitter crisis that saw employees take to the official account to post unauthorised details of job cuts offers an interesting lesson in corporate communications for businesses with consumer facing brands.
Angry HMV head office staff have taken to Twitter using the retailer’s official account to break the news that employees were being made redundant by administrator Deloitte.
Branded content is nothing new, but it is evolving and it’s the evolution that is making it interesting. Sainsbury’s ‘What’s Cooking?’ TV show on Channel 4 is just one example of the kind of sophisticated branded content marketers should be aiming for.
Diageo has credited its winter marketing campaign for rum brand Captain Morgan for helping boost sales.
BSkyB is to offer non-subscribers access to Premier League football content as part of its expanding Sky Now internet TV service, an announcement that comes as the broadcaster reports better than expected financial performance.
Heineken’s premium beer brand Kronenbourg is partnering with Manchester United legend Eric Cantona for a multimillion-pound TV push that aims to position the brand as a reward for men who put taste first.
Digital accounted for a third of UK radio audiences in the final quarter of 2012, when total listening time hit 1.04 billion hours, up marginally year-on-year, according to the latest RAJAR figures.
The Advertising Association claims advertising contributes £100bn annually to the UK economy and will help drive the economic recovery.
Sainsbury’s has unveiled details of its live cooking TV show due to launch next month in partnership with Channel 4.
Also in this story Rebuilding Britain: Could we advertise ourselves out of recession? (Cover story) Rt Hon Maria Miller MP Secretary of State for Culture, Media and Sport The UK’s advertising industry is among the best in the world. And in today’s economic global race, it has a huge role to play in boosting the […]
Perhaps it’s surprising that EE and O2 have only recently announced new ‘big data’ insight services as a way to monetise their mobile network data. Having seen a presentation from one of them at a conference last year, illustrating the potential power that lies within its data, I know that the service will be of […]
Topshop is ramping up its use of digital content-led marketing to connect with consumers both in the UK and in territories it is expanding to.
Canadian phone maker Research in Motion has rebranded to BlackBerry in a bid to better reflect the purpose of the company, coinciding with the launch of its new operating system BB10.
Trust in the media has been damaged along with trust in business, according to new research, so organisations need to develop more informal channels to connect effectively with their audiences, says Mary-Louise Clews.
Spotify has promoted its top marketer, advertising sales director Adam Williams, to the new role of UK and Benelux managing director.