Mooncup, the feminine hygiene brand, is taking on more traditional sanitary products in a “toe-to-toe rap battle” making bold environmental, health and cost benefit claims about its products.
The online video features the so called ‘Mooncup crew’ taking on their rivals the ‘Tampon crew’.
Mooncup, known for its off the wall and controversial advertising campaigns wants to “shake up the long-standing monopoly of the menstrual market by tampons and pads”.
McDonald’s is introducing a new strapline in its latest ad campaign in a bid to reflect how the brand can play a central role in families and relationships.
Fashion brand launches its first ‘webisode’ that sees its family of brand characters on a sailing adventure.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.