Quaker turns to Mr Motivator to get nation fit

Quaker Oats is looking to appeal to those nostalgic for the 90s by drafting in breakfast TV staples from the decade Mr Motivator and Denise van Outen to front a push showing how to work up a sweat in the time it takes to cook a bowl of porridge.


Mr Motivator fronts the Two Minute Mover exercise videos as he guides the former Big Breakfast presenter through several different routines.

Quaker Oats developed the routines after a survey revealed that is the nation’s top New Year’s resolution is to do more exercise, but over a third (36 per cent) will break their resolutions in the first two weeks of January.

Corinne Prior, marketing manager for Quaker Oats, says: “Our research shows that people want to take up exercise and feel good, but that they aren’t always able to fit it into their hectic lifestyle. This is why we asked Mr Motivator to devise a series of Two Minute Movers to help the nation super start their mornings. We believe that this campaign will provide a fun and accessible way for people to take up exercise whilst engaging with the Quaker brand.”


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