Pret appoints Green & Black’s marketer

Former Green & Black’s marketer Mark Palmer has joined sandwich chain Pret a Manger to head up marketing.

Pret a Manger
Mark Palmer joins Pret a Manger as marketing director

As marketing director for the chain, Palmer will be responsible for the businesses marketing and advertising including local and national activity, digital, in-store and CSR strategy.

Palmer previously worked with Pret a Manger as a consultant. He has also worked with brands including Union Hand Roasted Coffee, Valeo Foods, apple juice brand Cawston Press and natural cosmetic firm First Natural Brands, which owns the Barefoot brand.

Pret’s marketing team was previously headed up on an interim basis by Mark McCulloch, former vice president of marketing for music streaming service We7.

At Green & Black’s, Palmer was part of the senior management team that oversaw the sale of the business to Cadbury in 2005. After six years as marketing director, he took on a part time non executive role at the brand, which comes to an end later this year.

He has also previously headed up youth and UK marketing at Burger King.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here