Starbucks’ Waring resurfaces at Virgin Active

Virgin Active has appointed former Starbucks international marketing boss Brian Waring as its first chief marketing officer.

Virgin Active appoints Brian Waring as first CMO
Virgin Active appoints Brian Waring as first CMO.

Waring, who left Starbucks in March last year, joined Virgin Active in December.

He heads up all marketing activity for the chain of heath clubs, including its January campaign ‘Whatever gets you going’ designed to encourage people to get active in 2013.

Virgin operates more than 100 gyms in the UK.

Waring previously worked for Virgin Entertainment group as head of marketing and brand director.

At Starbucks, Waring held the top UK marketing position for a number of years and was promoted to the new role of vice president of EMEA marketing to head up international marketing in 32 countries shortly before leaving the chain.

He was replaced by Ian Cranna who took on the role of marketing director for the UK and Ireland.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here