HMV launches 25% off sale

HMV is introducing a Blue Cross Sale offering 25 per cent off a range of products throughout January, in a bid to boost sales after a prolonged period of “uncertainty”.

hmv

The sale launches tomorrow (12 January) and follows its ‘The Big Sale’ post-Christmas activity. It will include CDs, books, DVDs, Blu-rays, box sets and games as well as its technology ranges. Items due to be included in the activity are already marked with blue cross stickers.

It is designed to drive awareness and sales of its broader catalogue range that do not usually feature in price promotions.

The promotion will also run at HMV’s nine Fopp branded stores.

The beleaguered retailer will be hoping the promotional activity boosts sales in January.

A spokesman for the brand says the activity is will “freshen up” its promotional activity and make HMV “stand out on a high street already crowded with sales”. 

HMV is due to report on Christmas performance later in January. In December it posted a 10.2 per cent fall in same store sales and a pre tax loss of £37.3m and said that it was facing further “uncertainties”. The retailer also warned that it may breach its banking covenants this month.

Marketing and e-commerce director Mark Hodgson has previously told Marketing Week he was expecting performance over Christmas 2012 to have improved compared to the previous year, thanks to the introduction of click and collect and other multichannel initiatives.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here