HMV launches 25% off sale
HMV is introducing a Blue Cross Sale offering 25 per cent off a range of products throughout January, in a bid to boost sales after a prolonged period of “uncertainty”.
The sale launches tomorrow (12 January) and follows its ‘The Big Sale’ post-Christmas activity. It will include CDs, books, DVDs, Blu-rays, box sets and games as well as its technology ranges. Items due to be included in the activity are already marked with blue cross stickers.
It is designed to drive awareness and sales of its broader catalogue range that do not usually feature in price promotions.
The promotion will also run at HMV’s nine Fopp branded stores.
The beleaguered retailer will be hoping the promotional activity boosts sales in January.
A spokesman for the brand says the activity is will “freshen up” its promotional activity and make HMV “stand out on a high street already crowded with sales”.
HMV is due to report on Christmas performance later in January. In December it posted a 10.2 per cent fall in same store sales and a pre tax loss of £37.3m and said that it was facing further “uncertainties”. The retailer also warned that it may breach its banking covenants this month.
Marketing and e-commerce director Mark Hodgson has previously told Marketing Week he was expecting performance over Christmas 2012 to have improved compared to the previous year, thanks to the introduction of click and collect and other multichannel initiatives.
