The responsible way to boost your career

Sherilyn Shackell

Sherilyn Shackell
The Marketing Academy

Who’s responsible for your career development? Well, put simply – you are.

The Marketing Academy is delighted to collaborate with Marketing Week to bring you this supplement on career development. The start of a new year never fails to spark a flurry of marketers evaluating their levels of job satisfaction, reassessing their life aspirations and praying that this is the year their career will soar and their dreams will become reality.

But you cannot rely on your employers to make it happen for you. In a climate that is financially fragile and changeable at best, employers are hit with a double whammy; reduced promotion prospects for their people as the workforce suffers enforced reduction, and shrinking budgets for training and development. To succeed in this environment you need to take matters into your own hands.

In our view, great talent is out there in abundance, and the pool of intelligent, enthusiastic, driven and committed individuals is growing. The Marketing Academy Scholarship is in its fourth year and during this time more than 1,000 marketers have been nominated for a place on the programme. The sheer talent we see coming through our selection process year after year is as humbling as it is exciting. And they are all looking to develop their skills, advance their careers and broaden their horizons.

So, we firmly believe that the best leaders take 100 per cent responsibility for their own success, the decisions they make and the outcome of their actions. Taking personal responsibility is never more necessary than with your own career. If you wait for someone else to come along and teach you, develop you and inspire you then you may wait forever. It is your responsibility to take decisive action, seek out inspiration, open your mind to opportunity, surround yourself with the right people, and make positive life choices based on your values, passions and potential.

One of the most important things you can do to unlock your future is to give yourself the gift of time. Time to focus on your own learning, development and advancement. Time to think, to reflect and to grow. Time to seek out and connect with people who know more than you do – inside and outside of your company, inside and outside of your industry. Time to find ways to enrich your life and therefore your experience. Your employer will benefit from this too. How much better might you perform, how much more could you achieve, and how many other people will you impact with new-found enthusiasm, knowledge and wisdom?

Marketing Academy Logo

A favourite quote of The Marketing Academy is ‘knowing others is wisdom, knowing yourself is enlightenment’. Not as easy as it sounds – it can be hard to know where to start, but rest assured that if you decide to ‘be the best you can possibly be’ then your future will be remarkable. The following pages will give you some tips but always remember: there is no one more able to control the success of your career than you.

I’d like to wish all the readers a 2013 full of excitement, opportunities and positive change.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here