Top 5 snowy ads

As ‘inclement weather’ blankets the UK in a frosty glow, stay inside and reminisce on our pick of the top five snowy marketing campaigns outside of the Christmas period.

Metz – Judderman (2000)

Our first wintry wonder is a nightmarish spot from Bacardi’s now discontinued Schnapps brand Metz. The spot was so creepy it made the list Channel 4’s “100 Greatest Scary Moments” programme three years later.

Coors Light – Jean Claude van Damme (2011)

Coors Light: reminding us Jean Claude van Damme likes his pants tight and his beer light.

Polo – Snow Stamps (2009)

Remember when a few piddly snowflakes ground the entire UK to a halt four years ago? Fingers crossed it doesn’t happen again this weekend, but if it does here’s hoping another brand comes up with an ingenious idea like this to make the most of it (there is a video below, we promise, just click the snowy white space).

Coca-Cola – Polar Bears (1993)

Coca-Cola has used polar bears in its marketing campaigns since 1922 – and just this week launched a new campaign featuring the graceful Arctic beasts – but here’s one of our favourites from 1993.

Carling – Belong (2007)

Carling in 2007 demonstrating how an ice-cold lager can make even the most moronic of mates seem like a top lad. Drink responsibly in this cold weather, folks.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here