Rosie Huntington-Whiteley M&S lingerie ad not ‘sexually explicit’

A Marks & Spencer outdoor ad for supermodel Rosie Huntington-Whiteley’s underwear range has avoided censure following complaints it was “sexually explicit” and “degrading to women”.

MandS lingerie ad

Complainants took issue with three ads, which showed Huntington-Whiteley posing in the bras and knickers she designed for the retailer’s “Rosie for Autograph” sub-brand.

The Advertising Standards Authority rejected seven complaints, ruling M&S “responsibly” displayed the lingerie for sale. The watchdog claimed consumers would not view the ads as “gratuitous” as partial nudity is accepted as necessary in lingerie ads.

Complaints the ads were unsuitable to be displayed where children could see them were also dismissed after the ASA received evidence M&S had insisted the ads would not appear near schools.

In its defence, M&S denied it had used “overtly sexual imagery or other inappropriate means” and had deliberately not “shown Rosie as being overtly sexy”.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here