Tesco handed fillip as share stabilises

Tesco has been handed a further fillip after industry data showed the retailer matching market growth for the first time since 2011.


Tesco latest ad push highlights online shopping.

Tesco has maintained its market share of 30.4 per cent from the same period last year and registered 3.3 per cent sales growth – matching the sector average – for the 12 weeks ending 20 January, according to Kantar Worldpanel.

The news follows Tesco’s 1.8 per cent rise in same store sales in the six weeks to 5 January.

Meanwhile, Morrisons continues to struggle registering a 1.7 per cent fall in sales growth and a drop in market share to 11.9 per cent, down from 12.5 per cent a year ago.

The strongest performance continues to come from the discount and premium ends of the market with Aldi (28.2 per cent), Lidl (10 per cent) and Waitrose (8 per cent) posting growth well above the sector average.

The Co-operative Group has also reported improved performance with sales growth of 0.9 per cent during the period, after registering declines throughout 2012. Its market share fell from 6.4 per cent to 6.2 per cent.

Sainsbury’s reported sales growth of 3.2 per cent and a slight dip in market share from 17 per cent to 16.9 per cent.

Edward Garner, director at Kantar Worldpanel, says: “These positive results are a sign of stabilisation for Tesco as the retailer gets back on track with its customers.  However, this improvement has put some pressure on the rest of the big four.”

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here