The TV ad launches next month (4 February) and shows Cantona sitting outside a bar musing that “the [French] hop farmers are treated like the footballers of Britain”. The TV spot is soundtracked by Queen’s ‘We are the Champions.’
Jacco van der Linden, marketing director at Heineken UK, says the TV spot is a “humorous” homage to the farmers in Alsace, France, where the lager originates and will focus on promoting its “exceptional taste and aroma.”
The Ogilvy & Mather London created campaign includes outdoor and social media activity. It uses the ‘A Taste Suprême’ strapline, which was first introduced in a nationwide press and outdoor drive last September.