Birds Eye boss Martin Glenn to step down
Seb JosephThe chief executive of Birds Eye owner Iglo Group and former PepsiCo marketer Martin Glenn is leaving the frozen food business after six years.
Month: January 2013
Online drives December sales
Rosie BakerModest sales growth in December was driven by online as retailers invested in multichannel services such as click and collect, according to the latest figures from the British Retail Consortium.
The Marketing Academy seeks nominations for 2013 scholarships
Branwell JohnsonMentoring and coaching organisation The Marketing Academy is now looking for 30 high calibre young marketers who could be the business leaders of the future.
HP looks to marketing to drive turnaround
Lara O'ReillyHP is looking to place marketing at the heart of its turnaround strategy this year, a vision led by newly appointed CEO and former marketer Meg Whitman, who has increased the size of her marketing directors’ budgets – including those in the UK.
McDonald’s plots campaign for McBites launch
Rosie BakerMcDonald’s is preparing a marketing push to campaign to support the launch of chicken McBites.
NFL UK to use content to sell brand to fans
Seb JosephThe National Football League (NFL) is embarking on a major multi-platform content drive in partnership with its sponsors and broadcast partners in the UK as it looks to accelerate season-long engagement in the tournament.
Starbucks’ Waring resurfaces at Virgin Active
Rosie BakerVirgin Active has appointed former Starbucks international marketing boss Brian Waring as its first chief marketing officer.
Waitrose and Sainsbury’s will be hit by change to child benefit
Rosie BakerWaitrose, Sainsbury’s, Tesco and travel firm TUI are among the brands likely to lose sales as households trade down to cheaper brands to offset income lost from changes to child benefit for households earning more than £50,000, according to data firm Acxiom.
Apple’s App Store tops 40bn downloads
Ronan ShieldsApple has announced that its customers have downloaded over 40bn apps from App Store, with approximately half of those coming in 2012 alone, while its active user accounts number 500m.
Morrisons restructures marketing following poor sales
Rosie BakerMorrisons has restructured its marketing team after admitting its marketing has not been effective enough following lower than expected sales over Christmas.
DreamWorks launches ‘people-friendliest’ streaming
Lara O'ReillyDreamWorks Animation and technology company Technicolor have partnered to launch what they claim is “the people-friendliest” movie streaming service, which they hope will take on the likes of Netflix and LoveFilm by directing users who search for films outside their library of films towards rival services.
Man Utd and Liverpool stars front Chevrolet ad
Seb JosephManchester United and Liverpool may have the fiercest rivalry in English football but in a rare sign of unity players from both teams have joined forces to front an advert for multi-million sponsor Chevrolet.
Mondelez ramps up mobile strategy
Seb JosephMondelez International is looking to create a number of standalone companies to develop mobile marketing products as part of a wider initiative aimed at driving point-of sale purchases via smartphones.
Change4Life tries to shock with ‘hidden nasties’ ad
Russell ParsonsThe Government is turning to shock tactics in the latest stage of anti-obesity initiative Change4Life by using live action for the first time to highlight the amount of fat and sugar contained in some foods.
BuzzFeed will inspire UK digital media brands in 2013
Lara O'ReillyBuzzFeed, the online publisher famed for its endless lists of cat GIFs and funny internet memes, announced a bumper $19.3m (£11.9m) funding round this week, which it is set to invest in – amongst other things – making its advertising offering even more innovative this year than it was the last.