What will marketers need to do to make 2013 a lucky one?
Josie AllchinTop marketers give their views on what it will take to succeed in 2013.
Month: January 2013
John Lewis expected to outshine high street
Rosie BakerJohn Lewis, often seen as a bellwether of the high street, has reported a 13 per cent increase in sales over the five weeks of Christmas trading, but observers expect the wider retail sector will see “minimal” uplift.
Bill Bailey fronts Prostate Cancer UK ads
Rosie BakerProstate Cancer UK is launching The Sledgehammer Fund, a campaign fronted by comedian Bill Bailey, in a bid to highlight the scale of the disease in the UK and replicate the success breast cancer charities have had attracting support.
Football League bolsters insight to build club brands
Seb JosephThe Football League is to launch its first online research panel for member clubs in the hope of providng sponsors with deeper insight when planning campaigns.
Avios introduces new strapline one year after relaunch
Rosie BakerAvios has introduced a new strapline as part of a campaign to educate consumers on how they can collect and redeem reward points a year after its controversial rebrand from AirMiles.
DFS signs This Morning product placement deal
Lara O'ReillyFurniture retailer DFS has signed a one-year product placement deal with ITV to feature its sofas on the flagship daytime programme This Morning.
Mooncup vs tampon rap
Rosie BakerMooncup, the feminine hygiene brand, is taking on more traditional sanitary products in a “toe-to-toe rap battle” making bold environmental, health and cost benefit claims about its products.
Facebook revenue boosted by mobile ad revenues
Seb JosephFacebook has claimed it is now “a mobile company” after its better than expected fourth-quarter earnings were boosted by a surge in revenues from mobile advertising as smartphone users exceeded desktop ones.
The importance of transparency in digital
Ronan ShieldsLeading brands in the online dating sector are proactively addressing matters of consumer protection in a move separating themselves from less reputable companies.
Is marketing an art or a science?
Branwell JohnsonData specialists discuss the age-old question and provide some unexpected answers.
Tommy Hilfiger doubles digital ad spend
Rosie BakerFashion brand launches its first ‘webisode’ that sees its family of brand characters on a sailing adventure.
EBay: ‘Focusing on January sales is too simplistic’
Rosie BakerRetailers focusing January marketing on traditional value-messaging and sales are missing an opportunity to target shoppers looking to treat themselves after Christmas, according to a report by eBay Advertising.
Twitter makes gov’t data requests more public
Lara O'ReillyTwitter has given more prominence to the data it releases about information requests it receives from government and copyright holders as it looks to improve its perception in the eyes of users about its approach to privacy.
IAB finds surge in mobile activation among brands
Ronan ShieldsNearly 60 per cent (57) of the UK’s top 100 advertisers now have mobile websites representing a rise of nearly 54 per cent in the last six months according to an IAB study.
Fair data is honourable but far from finished
Russell ParsonsThe introduction of the “fair data” mark which demonstrates a company is handling data ethically is a worthwhile exercise that taps into growing fear among consumers they no longer control their data. It provides customers with some assurances brands are acting responsibly but if it is to become the “fair trade of data” its champions want it to be, more B2C companies than the two signed up need to back it and consumers need educating on what it means for them.