Rebuilding Britain
Lucy TesserasAdvertising pays, that much is accepted, but to what extent does it actually boost the economy? According to an exclusive report from the Advertising Association, it contributes £100bn a year.
Month: January 2013
Baby love brings out the social media in mums
Mindi ChahalNew research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.
Adjusting to the multi-screen age
Lucy HandleyBrands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.
Time to get into good habits
Michael BarnettAdvertising Feature: The ‘healthy addiction’ trend is one of four trends that today’s marketers need to understand in order to relate to people as individuals, says Richard Medley, managing director of Nexus Communications.
The year for sharing stories
Michael BarnettAdvertising Feature: The challenge for marketers in 2013 will be not just to tell stories, but to encourage their audiences to participate in the storytelling process, says Rebecca Grant, managing director consumer UK & EMEA at Cohn & Wolfe.
ESPN preps FA Cup content push with Budweiser
Seb JosephESPN is readying a content marketing push in partnership with FA Cup sponsor Budweiser as both brands look to exploit the global appeal of the tournament.
eHarmony’s UK chief exits
Ronan ShieldsEHarmony’s UK country manager Bryn Snelson has left the company five months after taking on the role and just four weeks after the exit of its top marketer Ottokar Rosenberger.
Google touts retail solutions
Ronan ShieldsGoogle is briefing retailers to prepare their high street stores for emerging consumer behaviours in wake of the failure of brands including Comet, HMV and Jessops to adapt quickly enough to such changes.
Club Med steps up global activity
Branwell JohnsonHoliday specialist Club Med has developed a global brand campaign based on the strapline “Where will your imagination take you?” as it seeks to take more of the upmarket holiday customer base.
JustGiving pushes data tool for charity marketers
Rosie BakerJustGiving is rolling out its data tool for charity marketers that allows them to glean information about supporters from its database.
RIM targets ‘low hanging fruit’ to drive turnaround
Lara O'ReillyBlackBerry maker RIM launches its make or break operating system BB10 this week, which it hopes it will help it recover from several loss-making quarters. Industry experts, however, are divided on whether the brand should target its loyal professional and teen users or look to turn new heads in its marketing in order to drive the company’s turnaround.
Nokia returns to profit
Lara O'ReillyNokia has posted its first quarterly profit in 18 months, giving a signal that its long-term strategy to tie its fortunes to the Microsoft Windows Phone operating system could pay off for the once-leading global handset maker.
Data regulators are going to need a bigger boat
Michael BarnettEurope is woefully unprepared to police the use of personal data in online advertising. With more regulations on the way, it’s time to rethink the resources needed to match lawmakers’ ambitions.
Tesco handed fillip as share stabilises
Rosie BakerTesco has been handed a further fillip after industry data showed the retailer matching market growth for the first time since 2011.
Charities call for tax on soft drink brands
Seb JosephA group of charities has called on the Government to introduce a tax on soft drinks brands to help combat rising levels of obesity in the UK.