Microsoft profit dips on Windows 8 investment
Lara O'ReillyMicrosoft has reported a dip in profit as it increased marketing investment to boost sales and awareness of its Windows 8 operating system.
Month: January 2013
Capital One hails cup sponsorship for UK brand growth
Seb JosephCapital One has hailed its first season as sponsor of the of the League Cup, claiming it has ‘breathed new life’ into the brand in the UK and helped it achieve its “strongest” reaction on social media to date.
Benenden Health takes on Bupa with first ads
Rosie BakerThe Benenden Health Society is launching its first advertising campaign to support an organisational shift that means its healthcare services are now open to the general public.
Premier Foods names former Coke marketer Darby as CEO
Seb JosephPremier Foods has named former Coca-Cola marketer Gavin Darby as its chief executive to lead its power brand strategy in place of the outgoing Michael Clarke.
Diet Coke looks to past to retain ‘lifestyle’ status
Lara O'ReillyDiet Coke is marking its 30th anniversary with year-long marketing activity, reminiscing on its humble beginnings through to its 1990s “zeitgeist moment” and up to present day where it is bidding to retain its “lifestyle brand” status in the face of 21st century pressures.
Kellogg’s vows to keep Frosties brand
Seb JosephKellogg’s has insisted there are no plans to axe its 60-year-old Frosties brand or Tony the Tiger mascot despite the cereal range experiencing a slump in sales in recent years following a shift towards healthier eating.
Costa consolidates brand activity
Rosie BakerCosta is aiming to create a “more consistent” brand experience across its three divisions by bringing together responsibility for all brand activity and CRM under one creative agency.
Barclays ad accused of encouraging ‘parasitic’ behaviour
Russell ParsonsA Barclays ad featuring a girl demanding increasingly expensive gifts from her father as she progresses through life has been accused of portraying children as “parasitic”.
‘Marketers must spend more seriously on social’
Lara O'ReillyMarketers have been warned to take their social media activity more seriously and enforce higher standards of planning, strategy and evaluation into campaigns on sites like Facebook, Twitter and YouTube to boost their effectiveness.
‘Ethical’ data use mark launches
Russell ParsonsThe Market Research Society (MRS) has spearheaded the development of a “fair data” standard that will be awarded to companies judged to handle consumers’ personal data in an “ethical” way.
British Vogue to target youngsters with Miss Vogue
Seb JosephConde Nast’s British Vogue is to launch Miss Vogue, its first ever magazine targeted at younger readers as it looks to expand the reach of its flagship brand.
Fashion brands to launch virtual fitting room
Rosie BakerAdidas, Hugo Boss and Superdry are among a number of brands set to launch a virtual fitting room function aimed at improving the online shopping experience for customers.
The Marketing Week – 25/1/2013
Josie AllchinWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Why brands should pay attention to Vine
Lara O'ReillyThis week Twitter launched Vine, a standalone iPhone app that allows users to create GIF-style six-second videos then share them with their friends on the new service or other social networks. Twitter’s self-styled Instagram for video will help make the site more beautiful – and a more attractive proposition to advertisers to boot.
Liverpool eyes fan boost through social content push
Seb JosephLiverpool FC is looking to partner with its sponsors to launch social media campaigns in Europe, Asia and South America as part of wider strategy to put localised content at the heart of its fan recruitment drive.