The best 2013 Super Bowl spots
Seb JosephThis year’s big game is just over a week away and there is already a solid line-up of brands offering viewers a sneak peek at their 2013 efforts. Marketing Week picks out some of the best.
Month: January 2013
National Citizen Service inks cross platform tie-up with Bauer
Ronan ShieldsBauer Media has kicked off a three-month sponsorship deal with the National Citizen Service (NCS) targeting teenagers with executions across its broadcast and digital channels including Kerrang and Kiss.
Specsavers wades into Hazard ballboy row
Rosie BakerKnown for its quick response tactical ads, Specsavers has wasted no time in launching a press and online ad campaign following the incident between a Swansea ballboy and Chelsea’s Eden Hazard.
ITV’s Hill joins CMA as managing director
Ruth MortimerExperienced entertainment marketer Claire Hill joins trade body to boost visibility of content marketing among brands.
John Lewis drafts in Collect+ boss for e-commerce push
Rosie BakerJohn Lewis has signaled the growing importance of its online business to future growth by hiring Collect+ CEO Mark Lewis as online director, a newly created board level role.
Interview: Engage Awards Brand Innovator winner Emma Woods
Ruth MortimerPizzaExpress won Marketing Week’s Engage Awards Brand Innovator category in 2012. Marketing director Emma Woods explains what the award meant to her and how to create a culture of innovation within your brand.
Ocado is fighting back
Rosie BakerOcado’s appointment of Sir Stuart Rose as chairman buoyed the online retailer’s shares this week and is a great endorsement that the brand has staying power.
Diet Coke brings back the hunk
Lara O'ReillyDiet Coke is bringing back its hunk for its 30th anniversary ad campaign, according to a teaser for the new spot released online this morning (24 January).
English clubs dominate football money league
Seb JosephPremier League clubs including Chelsea, Manchester United and Arsenal make up half of the world’s 10 highest earning football clubs, but their revenues continue to lag behind Spanish giants Real Madrid and Barcelona, according to Deloitte’s European Football Money League.
Sky targets rivals’ customers with Free Thursdays
Lara O'ReillySky is looking to poach customers of rival TV services by offering them the opportunity to sample its content for free every Thursday for 12 weeks.
Sony fined £250,000 over data breach
Ronan ShieldsSony has been fined £250,000 by the Information Commissioner’s Office (ICO) under the Data Protection Act for a data breach on its Playstation network in 2011.
Why EU data opt-in is one to fight
Tess WaddingtonThe optimism held by Michael Barnett regarding the possible impact of the draft EU Data Protection Regulation (DPR) on businesses that use one-to-communication to drive sales is dangerously misplaced. The DPR poses a very real threat to our industry and the UK economy, so we can’t afford to slip into complacency, cross our fingers and hope for the best.
All together now
Lucy HandleyTraining together as a team offers benefits to learners, a faster pace of development and more efficient ways to introduce new ideas to the workplace.
Accelerated learning
Lucy HandleyWith marketers increasingly stretched, a range of new creative techniques are swiftly up-skilling teams with minimal disruption to day-to-day activities.
Playing for points and staff attention
Lucy HandleyThe latest trend of mixing training with gaming is having positive results for staff engagement and learning.