Month: February 2013

The world has gone mobile, so why is m-commerce lagging?

ronan

The mobile world descended on Barcelona this week where tens of thousands of delegates discussed how mobile is disrupting multiple industry sectors. However, there is still one glaring barrier to total world domination – the industry’s failiure to crack big ticket purchases on mobile.

Ineffectual ideas shackle agencies

door

Well done Thinkbox and Lara O’Reilly for highlighting the absolute necessity for brand marketers to stop trying to use outdated, ineffectual and pointless methods of creative prediction that shackle their agencies to the ‘mast of mediocrity’ and deprive their shareholders of substantial additional value.

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