Shazam bolsters sales team to meet ad demand
Russell ParsonsMWC: Shazam is looking to double the size of its global ad sales team to meet increased advertiser demand, a move that comes shortly after the launch of the company’s new tablet app.
Month: February 2013
Holland & Barrett vies to change ‘old fashioned’ perception
Rosie BakerHolland & Barrett is overhauling its brand communications to modernise perceptions of the brand and the quality and breadth of its range.
ISBA slams Firefox’s planned advertising restrictions
Ronan ShieldsThe UK ad industry has raised concerns over plans for Mozilla’s Firefox browser to block behavioural targeted ads by default arguing it will hurt business and disrupt consumer experiences.
Travelodge lists marketing priorities for 2013
Branwell JohnsonTravelodge will focus its marketing efforts on improving its website and using digital marketing tools this year before developing a full blown television campaign and new strapline for 2014.
The world has gone mobile, so why is m-commerce lagging?
Ronan ShieldsThe mobile world descended on Barcelona this week where tens of thousands of delegates discussed how mobile is disrupting multiple industry sectors. However, there is still one glaring barrier to total world domination – the industry’s failiure to crack big ticket purchases on mobile.
Ineffectual ideas shackle agencies
Tess WaddingtonWell done Thinkbox and Lara O’Reilly for highlighting the absolute necessity for brand marketers to stop trying to use outdated, ineffectual and pointless methods of creative prediction that shackle their agencies to the ‘mast of mediocrity’ and deprive their shareholders of substantial additional value.
Cancer Research preps ‘defiant’ campaign to relaunch Race for Life
Rosie BakerCancer Research is relaunching Race for Life with a “defiant” marketing campaign designed to shift the focus on to the cause rather than the event as it looks to unify women in the fight to beat cancer.
Mobile operators to extend Weve outside Europe
Ronan ShieldsMWC: The world’s biggest operators are set to unveil a new mobile marketing and payments joint venture outside of Europe following the launch of Weve in the UK.
Can brands make use of new research on outdoor media?
Mindi ChahalIn an average day, a person will see 27 roadside posters, 14 bus ads and every time Londoners make a tube journey they will encounter an average of 74 ads according to new research – but how effective are its findings?
Outdoor industry eyes Route to long-term health
Ronan ShieldsThe outdoor advertising industry is looking to its newly re-branded research body Route, with its database of over 19 billion digitally-gathered data sets, to present out-of-home as the most accountable channel.
IHG to enhance guests’ stays with mobile
Rosie BakerMWC: InterContinental Hotels Group (IHG) is exploring how it can integrate its existing loyalty programme with mobile for guests to redeem physical goods with points while they stay at its hotels.
PayPal founder launches mobile payments venture Affirm
Ronan ShieldsPayPal co-founder Max Levchin has launched a mobile payments start-up called Affirm furthering competition in the sector as e-commerce transitions from desktops to smartphones.
British Gas profit soars 11%
Seb JosephBritish Gas is seeing early signs marketing efforts to improve its reputation are starting to pay off as perception of the brand improved in 2012 in the year that saw its profits jump 11 per cent to £606m, according to the latest brand tracking data.
Q&A: Phil McKee, research and insight executive, Football League
Josie AllchinThe Football League’s research and insight executive Phil McKee explains its online research initiative the Changing Room.
Case study: Derby County and pitch-side technology
Josie AllchinSince Championship club Derby County was relegated from the Premier League, average home attendance dropped from 32,000 in 2007-08 to 26,000 last season. So last summer, the club invested in an extensive technology upgrade at its Pride Park stadium as a way of both attracting sponsors and drawing in fans.