‘Google poised for retail launch’

Google’s rivalry with Apple could take on a new front with the search giant preparing to open its own retail stores in the US according to reports.

Google

The purpose of rolling out bricks and mortar retail outlets is to further push its Android-based hardware propositions, namely its Nexus and Chrome ranges, with the first outlets expected to open in the US this year.

The reports citing “an extremely reliable source” first emerged on US website 9 to 5 Google, further claiming Google feels that once customers have a “hands on” experience, they’ll be more likely to purchase its hardware.

The reports did not carry any details about plans for the opening of any UK outlets but such a move would bring a new front to Google’s battle with Apple whose real estate out helped cement its dominance in the smartphone and tablet sector here.

In 2011, Google struck a deal with PC World to open ‘pop-up’ stores during the run-up to Christmas that year. The outlets were geared towards buoying sales of Google’s Chrome laptop range in what many deem as a forerunner to opening its own-branded outlets at the time.

Last year Google rebranded its mobile app outlet from Android Market to Google Play to better emphasise the entertainment slant to its offering and increase downloads of paid-for media.

This move furthered competition with Apple and Microsoft whose respective iTunes and Xbox store propositions have faced sterner competition since its launch.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here