Heineken apes ‘The Apprentice’ in Champions League ad

Heineken has turned to hit series ‘The Apprentice’ for inspiration in its latest UEFA Champions League advert with the brewer launching an online video documenting what it describes as “The first job interview you can’t prepare for.”


The short film shows the company’s search for an individual to fill a vacant role on its Champions League team. It follows several job seekers as they try to complete a series of odd tests including having to hold their potential boss’ hand while walking to the interview room as well as dealing with a fire.

Three participants were then picked to go through to a public vote on its social media channels including Facebook and Twitter. The winner was unveiled ahead of the Juventus and Chelsea Champions League match last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here