McLaren celebrates 50th anniversary with trio of short films

McLaren is launching a series of three short films as part of its 50th anniversary celebrations.

https://www.youtube.com/watch?v=23E1m8ZxFmU

The films, created by VCCP, aim to show the brand “in a way never seen before”.

The first focuses on the story of Bruce McLaren, who founded the racing team, depicted as a ghost retracing his fatal crash at the Goodwood circuit in 1970.

Two further short films are due to be released later this year.

Meanwhile, BlackBerry has signed a $12m sponsorship deal with rival F1 team Mercedes. The three year deal will see BlackBerry branding appear on Mercedes F1 cars and drivers Lewis Hamilton and Nico Rosberg.

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