Kath Abrahams, former fundraising director at the charity, will now be responsible for the charity’s fundraising, communications, advocacy and campaigns divisions.
The reorganisation is a result of a review of the existing structures. The charity believes that bringing the divisions under one directorate better reflected the direction of the organisation and the most efficient way to co-ordinate activity to maximise return.
She says: “We’re looking to deliver a step change in the growth of our sustainable income, engaging and inspiring new and existing supporters as we seek to achieve even more for all those affected by breast cancer. We will be able to take a much more co-ordinated approach to engaging support now that we’re working together as a single team, which I know will give us the best possible opportunity to succeed.
Prior to joining Breakthrough Breast Cancer, Abrahams was director of development at NSPCC, where she headed up volunteer-led fundraising and its Full Stop appeal.
The charity is the latest in a raft of charities that have sought to more closely align their fundraising and marketing teams to break down the territorial barriers that have traditionally existed between the two.
As part of the restructure Breakthrough Breast Caner is also looking to appoint a director of research, policy and information to oversee its research management, policy and public health teams.