Celebrations at Marketing Week Data Strategy Awards

Data specialists from brands such as Procter & Gamble, Diageo and Aviva carried off awards for their cutting-edge use of data-driven campaigns.

Costa Coffee took the laurels for the Grand Prix, as well as the trophy in two other categories, and you can find a list of the winning brands, projects and the entering agencies, where relevant, below.

For a full list with a synopsis of the winning strategies and judges’ comments take a look at the online Book of the Night here.

Business to Business sponsored by Mortascreen

Travis Perkins with PCD Agency for Customer lifecycle optimisation

Entertainment and Gaming sponsored by tree London

Channel 4 for Viewer Centric Big Data Programme

Highly commended: BSkyB with Sky IQ for Customer-centric direct marketing

Financial Services sponsored by Cosine

Aviva with 2020 for Model Office

Telecommunications, Mobile and IT sponsored by MRM Meteorite

T-Mobile with Fuel for T-Mobile Treat Van

Not-for-profit sponsored by Metametrics

Comic Relief with DataTalk and Streetwise Analytics for Leveraging Stimulated Neighbours with an Infectious Brand

FMCG sponsored by St Ives Group

Diageo brands: Baileys, Captain Morgan, Classic Malts, Guinness, Johnnie Walker, Smirnoff and others with R-cubed for Global Digital Dashboard

Travel and Leisure sponsored by Brightsource

thetrainline and CreatorMail for Look to Book

Retail/Home Shopping sponsored by Aimia

Costa Coffee with MRM Meteorite for Costa Coffee Club

Best Innovation in Data Marketing sponsored by Tangible

Bank of Scotland/Lloyds Banking Group with Brightsource for Transforming direct marketing

Data Professional of the Year sponsored by Datatech Analytics

Dan McBeth, Operations project manager – global, Quintessentially Lifestyle

Best Use of Behavioural Targeting sponsored by Sky IQ

Argos with planning-inc for Abandoned basket campaign

Highly commended: Crew Clothing with Sub2 Technologies for Crew Clothing Re-engagement programme

Best use of CRM sponsored by Callcredit Marketing Solutions

Aviva with 2020 for Model Office

Best Use of Email Marketing sponsored by RAPP

RS Components for Making email an essential part of our marketing mix

Best Use of Loyalty Marketing sponsored by Celerity Information Services

Costa Coffee with MRM Meteorite for Costa Coffee Loyalty Marketing

Highly commended: T-Mobile with Fuel for T-Mobile Treat Van loyalty programme

Best Use of Direct Marketing sponsored by Acxiom

Very.co.uk with Indicia for Love Your Wardrobe

Best Use of Social Media sponsored by R-cubed

Procter & Gamble with Proximity London for Mission Control

Best Use of Big Data sponsored by Blueberry Wave

Littlewoods with myThings for Christmas tactical campaign

Grand Prix sponsored by Experian Marketing Services

Costa Coffee with MRM Meteorite for Costa Coffee Loyalty Marketing