BT sticks by Oscar Pistorius for now

BT is sticking by brand ambassador Oscar Pistorius for the moment despite the South African Paralympic athlete being charged with murder.

Oscar Pistorius

Pistorius is currently in custody. South African news sources report his girlfriend Reeva Steenkamp was shot dead at their home in Pretoria.

The 26-year-old athlete, nicknamed Blade Runner for his racing prosthetics, has proven popular with sponsors such as BT, Nike and Oakley and was one of the faces of the London 2012 Olympic and Paralympic Games, becoming the first double amputee to run in the Olympics and winning two Paralympic golds.

A spokeswoman for BT, which featured the athlete prominently in its Games marketing activity last year, told Marketing Week Pistorius “is still a BT ambassador”. A written statement adds: “We are shocked by this terrible, tragic news.  We await the outcome of the South African police investigation.”

Nike declined to comment. A report on the Daily Telegraph includes a link to tweet that claims Pistorius’ official website has been updated to remove a Nike ad that read: “I am the bullet in the chamber”. A request for comment from Oakley was not returned before this article was published.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here