Copper will take up the new role in May when he will report directly to Camelot UK’s managing director Andy Duncan and will be charged with furthering Camelot’s online proposition across its portfolio of brands.

Digital is a key areas of focus for Camelot having launched a number of online games in recent years plus a mobile and social media engagement strategy according to the company whose online site attracts over 6 million players each month.

“Our digital business is now a £1 billion-plus brand and we continue to lead the field of digital lottery innovation and e-commerce through operating the world’s biggest online lottery,” says Duncan.

Copper joins Camelot from British Gas where he held the same job title since 2008 and was responsible for the developments of its digital strategy, including the launch of its mobile app proposition.

News of his appointment closely follows the defection of Sally Cowdry, currently O2’s marketing director, to the National Lottery operator who will begin a senior marketing role there in May.

Last week it emerged that Camelot had also recruited EE’s marketing and insight director Nick Bonney who will take up a similar role there in June.