Timeline: Pernod Ricard

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  • A day with Martin Riley: my last 24 hours
  • Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley
Pernod-Ricard-product-2013-460

1975
Pernod Ricard is created following the merger of two French anise-based spirits companies: Pernod, founded in 1805, and Ricard, founded in 1932.

1988
Acquisition of Irish Distillers, producer of Irish whiskey and owner of Jameson.

1989
Acquisition of Australian wine producer Orlando Wyndham Group, producer of the Jacob’s Creek label.

1993
Pernod Ricard and Cuban company Cuba Ron create Havana Club International, a 50/50 joint venture for the marketing of Havana Club rum.

2001
Purchase of 39.1 per cent of Seagram’s Wines & Spirits businesses, including Scotch whisky brands Chivas Regal, Royal Salute and Glenlivet, as well as Martell cognac. Diageo acquired other brands.

2005
Acquisition of Allied Domecq, in partnership with Fortune Brands. Brands include Malibu, Beefeater, Ballantine’s and Kahlúa. Incorporation of G.H.Mumm and Perrier-Jouët champagnes.

2008
Acquisition of Vin&Sprit, owner of Absolut.

2010
Asia and Rest of the World becomes the group’s top region.

2011
Creation of Premium Wine Brands, a brand company bringing together the group’s priority wine brands.

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