Tesco moves to reassure Clubcard holders after fraud

Tesco has moved to reassure Clubcard members after a number of the loyalty scheme’s members were reportedly targeted by scammers attempting to steal hundreds of pounds worth of loyalty vouchers.

Tesco Clubcard

The supermarket has emailed all Clubcard holders to explain how customers can recognise its official branded emails and tell them apart from scam emails.

In it, Tesco says: “The Tesco Clubcard team send out frequent emails to our customers and wanted to make sure you feel comfortable you recognise what is from us, and what could be fraudulent activity.”

It highlights the two kinds of official emails, marketing and service, Clubcard holders can expect to receive from Tesco and reminds customers that Tesco will never ask for personal or security information by email.

Customers are directed to an online guide offering tips on how to recognise genuine Tesco emails and identify scam phishing emails.

Tesco is said to have asked police to investigate claims that tens of cardholders could have had loyalty vouchers stolen.

It comes as Tesco fights to restore trust after it found to be selling products containing horsemeat, launching press ads and updating customers on changes to its procedures via its blog.

Rivals The Co-operative and Sainsbury’s have today (22 February) moved to reassure shoppers they are taking steps to resolve the horse meat issue. Asda CEO Andy Clarke said yesterday he was “shocked” by the horse meat issue and revealed Asda could run reassurance ads.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here