Debenhams preps spring TV campaign

Debenhams latest ‘Life is fabulous’ TV ad looks to build on recent sales momentum by highlighting its affordable designer fashion credentials.

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The ad stars designers Ben de Lisi and Jasper Conran whose collections feature in the Designers at Debenhams range.

The campaign, created by JWT, break on 27 February, and show the designers creating the garments in design studios before showing the items being worn in settings including a flower market and a Parisian cafe.

Debenhams marketing director Richard Cristofoli claims the Life is Fabulous brand campaign is positioning Debenhams as a “fresh, fashionable and affordable destination brand”.

Cristofoli says: “Our work with some of the biggest names in fashion means we are able to deliver fantastic designer clothing at high street prices. This relationship has continued to grow over the last twenty years, and exemplifies our key point of difference.”

The ad is voiced by Billie Piper and soundtracked by Two Door Cinema Club track ‘This is the life’.

The ad follows Debenhams’ Christmas campaign, which was the department store’s first festive TV ad for six years. The ad as credited with helping Debenhams report its strongest Christmas performance in 11 years, highest ever levels of engagement on social media and strongest brand awareness.

Read Marketing Week’s Q&A with Debenhams marketing director Richard Cristofoli here.

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