ITV says its strategy to become less reliant on advertising revenues by boosting income from production and online services is on-track after reporting a 6 per cent rise in profit for 2012.
MWC: Mobile companies are looking to forge more partnerships with brands to help make their marketing messages about technology more consumer-centric in the hope of boosting revenue as handsets and phone contracts become increasingly commoditised.
Morrisons’ Christmas ad campaign has been cleared by the advertising watchdog following claims of sexism.
Improving relations between marketing and the board is low on the marketing department’s priority list, according to the report The Marketing Leadership Gap by the Cranfield School of Management.
I defy any reader to find a worse-run brand than Barclays over the past decade.
One of the consequences of being in this game for a while, apart from becoming a little cynical about the latest ideas (see last week’s column), is that people come to you for advice – you become a wise old sage of the industry.
Brands are adapting their point-of-purchase marketing to suit the habits of the multichannel shopper.
Football is being shown the red card from fans and pundits for its on and off-pitch performance. Sponsors and clubs must offer more sophisticated engagement opportunities to score positive attention – and help the sport clean up its act.
As Morrisons gets ready to launch its own clothing range and John Lewis hails its Somerset by Alice Temperley line a success, Marketing Week looks at the in house brands that are beating the downturn.
When Mother’s Day falls so soon after Valentine’s Day, gift buying slows down and retailers need to drive value with alternative thinking.
Customer relationships have become almost as important to marketers as brand building, but the importance of company leadership and improving the influence of marketing on the board has slipped, according to the latest study in to marketing directors’ priorities by the Cranfield School of Management.
MWC: BlackBerry is stepping up the “real time marketing” strategy it embarked on when it launched its make or break BB10 operating system earlier this month to base its advertising and digital efforts around live conversations and analytics.
Oxfam has accused brand owners including Associated British Foods, Kellogg’s and Coca-Cola of not living up to their brand promises on ethics and sustainable business. The charity is calling on consumers to take to social media to put pressure on brand owners to improve.
Awareness of the importance of data quality is now universal among businesses, according to new research. But inaccurate information is equally rife within their data systems.
MWC: Ford is launching a European-wide initiative offering groups of influential women the chance to test drive its cars and trial its technology as it looks to refine its messaging to female consumers.