Rovio, the maker of Angry Birds, has formed a brand advertising partnership team comprising of several senior executives, as it looks to gain more control over the ads that appear next to its games and create a new revenue stream for the company.
Heinz’s house of brands has been sold to Warren Buffett’s Berkshire Hathaway and private equity firm 3G Capital for $28bn (£18bn).
Visa is preparing a cloud-based digital wallet service and expansion of NFC services this year as it looks to make the UK the leading contactless payments market across Europe.
This week, Tesco announced that it hopes to have ‘a new conversation with Britain’ and focus on customers, the people that work there and the communities its shops are in. Chief marketing officer Matt Atkinson is clear that the focus must be on ‘Every little helps the customer,’ rather than helping the supermarket, which was the original focus of the strapline.
BT is sticking by brand ambassador Oscar Pistorius for the moment despite the South African Paralympic athlete being charged with murder.
The BBC has begun restructuring its top tier of management with the appointment of former Culture Secretary James Purnell as director for strategy and digital, where he will oversee marketing.
Pernod Ricard is to boost the global marketing activity for its core brands such as Absolut and Jameson as it looks to offset stuttering sales across Europe.
Maybe love is more evidently in the air this year or recession hit brands are trying anything to boost sales, but this Valentine’s Day appears to have inspired brands like never before with a plethora of Cupid-fuelled innovations being foisted on a love-struck nation. Here, Marketing Week picks out some of the quirkiest. We will let you decide best and worst.
EHarmony is taking part in a location-based trial that will let lovers stream romantic messages to one another via London’s black cabs this Valentine’s Day (February 14).
There’s no denying that tablet advertising offers unique opportunities for innovation as well as providing a stronger platform for conversion when executed correctly. However, we’re a long way from seeing the ‘year of the tablet’ from an advertising ROI perspective. In reality, there are challenges that make investment more difficult: limited ‘proof’ of the reach […]
Tesco is preparing a spring brand campaign that it says will be the start of a “new conversation” between the brand and UK consumers as the supermarket vies to put itself at the heart of communities, despite past criticism the supermarket has contributed to their decline.
Recent figures from record industry trade organisation BPI found a fifth of all music buyers have “fully transitioned” to digital music, with 28 per cent of the UK population claiming to have purchased downloads or streamed content legally in 2012. But while consumers are moving away from physical music, streaming services do not appear to be proactive enough in forming partnerships with brands and proving the power of songs in making emotional connections to consumers to boost their advertising revenues.
Consumers’ personal data and how it is both treated and secured is one of the defining challenges for marketers, especially as the ‘digital revolution’ enters the ‘post-PC era.’ Marketers must act now or fall foul of its pitfalls.
Peugeot is focusing on the “elegant speed” of its RCZ sports coupe in a global campaign, created by BETC.
Isme, the fashion brand aimed at women over 50, has signed Carol Vorderman as a brand ambassador as it bids to grow awareness and boost is glamour credentials.