Month: March 2013

Size doesn’t matter in mobile advertising

Mindi Chahal

A study into media consumption on mobile devices reveals that consumers are influenced by environment and context and not just screen size. However, this doesn’t mean brands should follow a one size fits all approach especially in terms of experience.

Marketers puzzle over the best structure

Branwell Johnson

In the past week, I’ve had the good fortune to spend time with dozens of marketers at all levels of seniority, from young brand managers in their first job to seasoned directors with experience of many brands under their belt.

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