Pernod Ricard’s Martin Riley named WFA president

Pernod Ricard’s chief marketing officer Martin Riley has been unveiled as the president of the World Federation of Advertisers (WFA).

riley-martin-pernod-ricard-460

Riley (pictured), recently profiled by Marketing Week, will hold the post for two years with an option to extend for one more. He will replace former AB Inbev CMO Chris Burggraeve who has been in the post since 2010.

The WFA, the self-proclaimed “voice of marketers worldwide”, is currently celebrating its 60th anniversary. Member companies include Coca-Cola, Diageo, P&G and Unilever.

Riley will be responsible for leading the WFA’s efforts to champion responsible marketing and improving the effectiveness and efficiency of marketing spend.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here