Radioplayer readies tablet launch

Radioplayer is to launch iOS and Android apps specifically designed for tablets this year as research from Adobe demonstrates that users of such devices generate more online traffic than smartphone users.


The online radio hub, backed by UK commercial stations and the BBC, is poised to launch both versions of the app in “early summer” according to Michael Hill, managing director of Radioplayer.

Hill says the planned app will “focus on discovery” and won’t just be a bigger version of its existing smartphone apps for iOS and Android. “Our research shows that people spend more time [consuming content] on their tablets compared to any other device,” he adds.

Earlier this week, Adobe published a research study of global internet traffic showing that tablet users generate more internet traffic than smartphone users as of December last year.

The study examined 100 billion web visits across 1,000 sites, finding tablet usesr generated 8 per cent of traffic compared to smartphone users who generated 7 per cent, see chart above.

Tyler White, manager and primary analyst at Adobe Digital Index, says: “We’ve been keeping a close eye on how quickly tablets have taken off. Just a year ago in January we uncovered that visitors using tablets spend 54 per cent more per online order than their counterparts on smartphones, and 19 per cent more than desktop/laptop users.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here