Red Bull launches music startup accelerator

Red Bull has launched an accelerator scheme designed to support music startups and align the brand more closely with the technology and business side of music.

Red Bull Amplifier

The Red Bull Amplifier claims to work differently than other standard accelerators because it will not offer chosen applicants cash prizes or equity.

Instead it has been designed to build “mutually beneficial promotion partnerships” to help scale startups’ businesses by engaging them with Red Bull’s various media properties, which it claims reach about 35 million music fans globally.

The Amplifier will also offer music startups – which can be those involved with streaming, learning instruments, or finding gigs and so on – access to a panel of experts. The panel comprises SoundCloud’s vice president of business development Dave Haynes, Red Bull Music Academy’s Davide Bortot, Venturebeat journalist Ciara Byrne, incubator and innovation consultancy Sidekick Studios strategy director Asi Sharabi and Mercury-nominated artist Ghostpoet.

Speaking at the Amplifier’s launch at the Red Bull Studios in London last night (7 March), Dave Haynes said with lots of “me too services” in the industry at the moment looking to emulate the likes of Spotify or Pinterest, Red Bull is seeking companies that “look slightly ahead”.

He added: “Don’t just build a feature Facebook is going to build in six months time – look somewhere completely different. [Streaming is] a crowded space and consumption has been commoditised, the play button is everywhere. But what about performance? What’s that tech that will allow anyone to make music?”

Red Bull has associated itself with music since 1998 with the launch of the Red Bull Music Academy, which is a travelling series of workshops and festivals designed to discover and foster new talent. The company also has a record label and runs a number of live music events around the world.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here